京都大学 大学院経済学研究科・経済学部

DEPARTMENT FACULTY

Senior Lecturer

Ai HisanoActivity Database on
Education and Research

Degree (Awarding Institution)
University of Delaware (History, Ph.D.)
COURSES
TAUGHT
Undergraduate:East Asian Economies Workshop
Graduate: Comparative Business Ethics
Membership of Professional Organizations
  • Business History Conference
  • Business History Society of Japan
  • Japanese Association for American Studies
  • Society for the History of Technology
  • Socio-Economic History Society
Main field of Research and Instruction
My research explores the history of marketing, primarily in the food industry, from the late nineteenth century to today. I’m particularly interested in how so-called “sensory marketing” developed over time – marketing strategies that firms employed to appeal to consumers’ senses.
Topic(s) of Research in Progress
I’m currently writing a book on the history of the color of foods from the late nineteenth to the late twentieth century, mainly in the United States. It examines how corporate managers, government officials, and scientists co-created food color that many consumers today consider natural.
Selected Publications
  • “Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing,” Harvard Business School Working Paper (May 2017)
  • “Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture,” Harvard Business School Working Paper (May 2017)
  • “The Rise of Synthetic Colors in the American Food Industry, 1870–1940,” Business History Review 90, no. 3 (Autumn 2016)
  • Encyclopedia entries, “Consistency of Food Products/Ingredients” and “Food Additives,” in Food Issues: An Encyclopedia, ed. Ken Albala (Thousand Oaks, CA: Sage, 2015), 280-82, 526-31
  • “Negotiating Taste: Food Market Research in the Hagley Library,” Digest: A Journal of Foodways and Culture 2 (Summer 2013)
  • “Home Cooking: Betty Crocker and Womanhood in Early Twentieth-Century America,” Japanese Journal of American Studies (21) (2010)
  • “Betty Crocker no hyosho to amerika shakai no hensen [The Portraits of Betty Crocker and the transformation of American society],” Pacific and American Studies 9 (2009)