京都大学 大学院経済学研究科・経済学部

CHUNG, Emily

• Activity Database on Education and Research
• PERSONAL WEBSITE

Basic Information

• Academic Degrees:

  University of Melbourne, PhD

  
  　　　　　RMIT (Royal Melbourne Institute of Technology) University, Graduate Certificate of Tertiary Teaching & Learning

• Courses in charge：

   

  【Undergraduate】Introduction to Management

  　　　　 Contemporary Management

  　　　　 Readings in Humanities and Social Sciences

  
  
  【Graduate】

• Fields of Research:

  Marketing, Consumer-Brand Relationships, Consumption/Brand/Fan Communities & Culture

• Keywords:

  Brand Loyalty, Love, Passion, Addiction, Consumer Culture

Selected Publications

• Chung, E., Farrelly, F., Beverland, M.B., Karpen, I.O. (2018) “Loyalty or Liability: Resolving the Consumer Fanaticism Paradox”, Marketing Theory, Vol.18 No.1, pp.3-30.
• Chung, E., Ferreira, M.C., Scaraboto, D. (2018) “Walking the Thin Edge: The Dark Side of Brand Communities and Collecting”, Advances in Consumer Research, Vol. 46, pp. 214-219.
• Beverland, M.B., Kates, S., Lindgreen, A., Chung, E. (2010) “Exploring Consumer Conflict Management in Service Encounters”, Journal of the Academy of Marketing Science, Vol.38 No.5, pp.617-633.

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