京都大学 大学院経済学研究科・経済学部

DEPARTMENT FACULTY

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Senior Lecturer

CHUNG, Emily

Basic Information
  • Academic Degrees:
    University of Melbourne, PhD

    　　　　　RMIT (Royal Melbourne Institute of Technology) University, Graduate Certificate of Tertiary Teaching & Learning
  • Courses in charge：

     

    【Undergraduate】Introduction to Management
    　　　　 Contemporary Management
    　　　　 Readings in Humanities and Social Sciences

    【Graduate】
  • Fields of Research:
    Marketing, Consumer-Brand Relationships, Consumption/Brand/Fan Communities & Culture
  • Keywords:
    Brand Loyalty, Love, Passion, Addiction, Consumer Culture
Selected Publications
  • Chung, E., Farrelly, F., Beverland, M.B., Karpen, I.O. (2018) “Loyalty or Liability: Resolving the Consumer Fanaticism Paradox”, Marketing Theory, Vol.18 No.1, pp.3-30.
  • Chung, E., Ferreira, M.C., Scaraboto, D. (2018) “Walking the Thin Edge: The Dark Side of Brand Communities and Collecting”, Advances in Consumer Research, Vol. 46, pp. 214-219.
  • Beverland, M.B., Kates, S., Lindgreen, A., Chung, E. (2010) “Exploring Consumer Conflict Management in Service Encounters”, Journal of the Academy of Marketing Science, Vol.38 No.5, pp.617-633.
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