京都大学 大学院経済学研究科・経済学部

DEPARTMENT FACULTY

Professor

Yasunaga WakabayashiActivity Database on
Education and Research

Degree (Awarding Institution)
Ph.D. in Economics, Kyoto University.
COURSES
TAUGHT
Marketing(undergraduate), Marketing A, Marketing B, International Marketing, Marketing Research, Contemporary Marketing(graduate), Marketing, Critical Thinking, Business Design (Graduate School of Management)
Membership of Professional Organizations
  • Japan Society of Marketing and Distribution
  • Japan Society for Distributive Sciences
  • Association of Product Development and Management, Japan
  • Japan Academy of Advertising
  • Japan NPO Research Association
  • Japan Marketing Academy
  • American Marketing Association
  • CIEC(Community for Innovation of Education and learning through Computers and communication networks)
Main field of Research and Instruction
Marketing, Distribution, Commerce, Service
Topic(s) of Research in Progress
  • Digital Marketing Communication and Customer Relationship Management
  • Product/Service Development and Innovation
  • Total Destination Marketing for Kyoto
Selected Publications
  • Customer-oriented Mass Marketing, Dohbunkan, 2003  (Japanese)
  • Community Design for Super-Senior Society in 2050, Co-authors, Iwanami Shoten, 2015 (Japanese)
  • Distribution Dynamics and Consumer of Age, Co-authors, Hakuto Shobo, 2013 (Japanese)
  • Word Map: Critical Thinking –Literacy Base for Surviving in the 21st century, Co-authors, Shinyosha, 2015 (Japanese)
  • “The Effects of Services Climate on Customer’s Perceptions of Service Quality in a Supermarket Chain: A Customer-Level Analysis by Hierarchical Linear Model (HLM),” Co-authors, Japan Associaiton for Consumer Studies, Vol.20 No.1, 2013 (Japanese)
  • “Factors Influencing Service Climate in A Chain Store: A Multilevel Analysis,” Co-authors, Journal of Product Development and Management, Vol.11 No.2, 2015 (Japanese)