京都大学 大学院経済学研究科・経済学部

タイトル： ”Innovation for the new world order: winning strategy for emerging Asia.”

Abstract :

By 2025, India, China and other Asian countries will represent the lion’s share of global middle-class consumption. Yet many Japanese MNCs are currently doing a poor job exploiting these opportunities. These firms are facing face two major hurdles: low purchasing power and a high number of institutional voids. Succeeding in such an environment requires addressing both issues simultaneously. While a local company might be familiar with this, it is a new and inconvenient reality for many Japanese MNCs. These organizations must learn how to serve customers with very different purchasing power and needs.
From mobile money to eye surgery, frugal innovations that characterize the art of offering 80% value at 10% of the price have been the hall mark of success of many local firms in emerging economies. Offering high value at a low price requires the difficult task of combining product innovations with innovative ways of reconfiguring the delivery system. Given the importance of governments and regulators in many of these economies, an understanding of how to navigate through regulatory minefields is also critical for sustaining competitive advantage in these markets. The objective of this session is to illustrate how success in emerging Asia requires an ability to combine “value innovation” with “business system innovation” to reconfigure the way value is delivered.

 

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