京都大学 大学院経済学研究科・経済学部

主要著作・論文

• Chung, E., Farrelly, F., Beverland, M.B., Karpen, I.O. (2018) “Loyalty or Liability: Resolving the Consumer Fanaticism Paradox”, Marketing Theory, Vol.18 No.1, pp.3-30.
• Chung, E., Ferreira, M.C., Scaraboto, D. (2018) “Walking the Thin Edge: The Dark Side of Brand Communities and Collecting”, Advances in Consumer Research, Vol. 46, pp. 214-219.
• Beverland, M.B., Kates, S., Lindgreen, A., Chung, E. (2010) “Exploring Consumer Conflict Management in Service Encounters”, Journal of the Academy of Marketing Science, Vol.38 No.5, pp.617-633.

学生に一言

大学教育は単に知識を習得するだけではないと思います。それは、スキルを磨き、創造性を育み、課題に直面しても乗り越えられるマインドを養うことです。ビジネスとマーケティングの領域では、適応性が鍵となります。変化を受け入れ、イノベーションのきっかけにしましょう。教科書、読書、講義やクラスを超えて、現実の世界に飛び込むのはどうでしょう？インターンシップを探し、業界イベントに参加し、豊富なビジネス経験ができる世界に浸って、ビジネス界に有意義な影響を与えてみませんか。チャレンジをチャンスとして受け止め、学習への情熱を原動力に突き進みましょう。経営管理、マーケティング、コンシューマーリサーチに対する私の情熱を皆さんと共有できることを楽しみにしています。

自己紹介

I was born in the Philippines, and lived in Hong Kong, and Melbourne (for most of my life), before making Kyoto my home since 2019. Growing up, I was surrounded by family members who were businessmen and entrepreneurs, so I naturally also fell into ‘business’ – first as a student (completing a Bachelor of Commerce and the Bachelor of Business (Honours) degrees), then as a worker (at the Head Office of Yakult Australia Pty Ltd; first as a Sales Clerk, and then as the assistant to the Managing Director, where I was involved in marketing, market research, and the ISO accreditation process), and later, also starting my own businesses. However, teaching has always been my passion; and I am grateful to be able to combine my passion for teaching and business in a teaching career that started in 2004, where I have, over the years, taught various business courses including: services marketing and management, product and brand management, global marketing, and international management, etc. at: the University of Melbourne, Monash University, RMIT (Royal Melbourne Institute of Technology) University, SIM (Singapore Institute of Management) University, HKMA (Hong Kong Management Association), and Doshisha University. When I am not teaching, I enjoy conducting research related to consumers and the unique relationships they form with products and brands, as well as about consumption cultures and communities.